Web3 Product Marketing Manager - Core

Want to be a part of the fastest-growing blockchain company? Ava Labs makes it simple to launch applications using Avalanche, a smart contracts platform with 800k+ monthly active users. Avalanche is the fastest blockchain, measured by time to finality, and one of the fastest-growing in crypto – with hundreds of dapps and $12B+ in total economic value locked. Founded by the creators of Avalanche, Ava Labs strives to digitize every asset in the world. In addition to building Avalanche and other tools to support the ecosystem, we offer expertise to ensure that all individuals and organizations can seamlessly use Avalanche and its vibrant app ecosystem. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform. WHAT YOU WILL DO Quickly integrate with teams to learn/master the Avalanche network while gaining a deep understanding of its differentiation and target markets Take ownership of Core product launch projects/strategies Align Product and Marketing team goals, processes, and overall communications Design delivery strategies of brand identity, messaging, positioning, market segmentation, and other PMM motions to maximize product and feature adoption Collaborate with Marketing and Communications teams to develop strategies, assets, and campaigns Optimize channel growth and customer acquisition strategies Develop and launch campaigns that prime marketing funnels and maximize user acquisition Act as the "voice of the customer" when collaborating with Product, Engineering, and Leadership Work with channel owners to define, manage and activate campaigns Measure the effectiveness of Product Marketing launches and campaigns Ensure successful delivery of projects in collaboration with key stakeholders WHAT YOU WILL BRING Bachelor’s degree or higher 3+ years of technical Product Marketing Management Managed and delivered 1 or more end-to-end product launches Strong messaging, positioning, and market segmentation skills ICP analysis, development, and case studies Competitive analysis strategies Adept at managing a product roadmap Prior experience in startups, enterprise software, or consumer-facing software products Pricing and packaging experience Notion or other collaboration tools Social Media experience, especially Discord & Twitter Experience collaborating with marketing & business teams NICE TO HAVES 3+ years in a SaaS start-up environment Expert-level target market research, messaging, and product launch experience Superior writing, verbal, and presentation skills Experience with dApp product launches Strong knowledge of crypto wallets, layer 1 blockchain, or adjacent technologies Performance analytics background Customer acquisition strategies (i.e., paid, SEO, social, web, email) Ability to influence and gain confidence from internal stakeholders Strong mediation and negotiation skills Experience in a high-growth environment #LI-Remote #LI-RP1 WHY AVA LABS? Looking to join a world-class blockchain development team? If you've ever thought about joining an early-stage Web3 company - this is it! We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant. Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, and collectibles, among many others. Ava Labs is committed to diversity in the workplace and we’re proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.