Web3 Product Marketing Manager

CoinFlip is a leading fintech company powered by cryptocurrency. Believing everyone deserves to participate in the new digital economy, the company operates one of the world’s largest networks of cryptocurrency ATMs — with over 4,000 active kiosks — as well as an over-the-counter trading desk. In 2022, CoinFlip became an international company by expanding into Canada and launching CoinFlip Ventures, a new initiative designed to support start-up companies. CoinFlip placed No. 60 on the 2021 Inc. 5000 list of the nation’s fastest-growing private companies. CoinFlip was also named the 2021 and 2022 #1 fastest-growing company in Chicago by Crain’s Business. As our growth trajectory continues, we’re looking to quickly expand all of our teams. It’s an exciting time to join CoinFlip as we’re pursuing additional business lines and continued international expansion to further cement us as a leading financial technology company. We are seeking a CoinFlip Product Marketing Manager responsible for owning the positioning, messaging, and promotion of our product(s). This person will support CoinFlip with product advertising and work cross-functionally with sales, communications, legal, webmasters, product development, engineering, and others. From determining naming, targeting, and competitive analysis to feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. As the liaison between our customers, marketing, sales, and product teams, you will be the closest to our customers and each product offering. Your passion for understanding the needs of our target audience throughout the customer journey will be used to maximize the strength of every marketing channel in order to raise product awareness and adoption. Responsibilities:: Work closely with cross-functional teams across Sales, Marketing, Product, Tech, and vendors to develop and execute effective marketing strategies and timelines Partner with analyst teams to gather data and report on performance and recommended action plans Develop GTM plans for customers, customer-facing partners, and sales to ensure launch completeness, consistency, success, and constant optimization Build and propose plans to leadership and stakeholders, prioritize and incorporate feedback accordingly, and initiate processes while balancing results, challenges, and time-to-market Create and execute campaigns to drive product awareness, adoption, growth, and customer retention on an ongoing basis Determine the type of advertising channels and marketing content that needs to be created and distributed, and manage the calendar and budget accordingly Translate technical details into benefits for the user and shape product narratives and customer strategies, including audience definition, end-to-end product positioning, and communications architecture Keep current with industry technology trends and how CoinFlip can be best positioned against competitors Develop and continuously iterate on the product positioning, value propositions, and messaging that inspires and differentiates new products and services from others in the market Other assigned duties Requirements: 7+ years of marketing experience 4+ years of demonstrated experience working with product and product marketing Experience launching and developing communications using various media, and/or working with agencies to develop global campaigns Experience working autonomously and collaboratively with colleagues across multiple cross-functional partners, external vendors, and agencies Experience delivering insights-driven marketing strategies and plans Understanding the broader advertising ecosystem and competitive landscape to identify the product-market fit of our products and solutions Strong communication skills and an ability to influence at the executive level Experience collaborating and managing strategic projects across multiple teams with the ability to lead cross-functionally, either formally through reporting structure or informally through influence Possess a data-informed approach and are driven to set measurable goals for every project you take on Practical knowledge of current marketing strategies and best practices Nice to Have: While not a hard requirement, experience with crypto-based products and services is a plus. Experience working for a rapidly growing startup, and managing change Working at CoinFlip means collaborating with experienced and innovative leaders who share a clear vision and a track record of success. We offer a collaborative and positive working environment where we encourage employees to balance productivity with time to recharge. Compensation is above and beyond a typical “startup” — we offer competitive salaries, performance-based incentives, and competitive benefits for full-time employees. CoinFlip values diversity in the workplace and is an equal opportunity employer committed to providing an inclusive and accessible work environment. We thank all candidates who apply, but only those selected for an interview will be contacted. By applying to this role, you give express consent to CoinFlip to send you informational text (SMS) messages regarding this role and the application process. You can cancel the SMS service at any time by replying "STOP" to the text message you received. If at any time you forget what keywords are supported, just reply "HELP." Message and data rates apply. If you require special accommodation, please let us know and we’ll work with you to meet your needs. Apply for this job