About the job

About Stablehouse

At Stablehouse, we believe in the potential of crypto as a transformational technology and asset class. As such, we are committed to bringing the level of security, simplicity, transparency and vetted opportunities our clients need to help them adopt crypto with confidence. We cut through the chaos by making every product we offer as intuitive, familiar and jargon free as possible; eliminating the friction between fiat and crypto; and ensuring efficient execution, liquidity, and white-glove service on every trade.

We are upfront about the risks and only offer investments where those can be clearly understood and managed. Being regulated by the Bermuda Monetary Authority, our investments are compliant and regulated, and we are accountable to the authority on our liquidity and risk management policies and procedures.

As a young, dynamic company with talented employees across the globe, we work in a caring, inclusive, and collaborative environment with autonomy and flexibility, achieving deliverables by working with a high degree of self-discipline and accountability.

About The Role

  Help us grow! We’re looking for an experienced, results-oriented VP of Marketing to establish the marketing growth function and deliver high-quality traffic, nurture prospective customers to product usage and then to maximize adoption of the platform. Reporting to the General Manager, your role will be to build a machine that can massively - and efficiently - grow customer acquisition and use scaled communication to improve our customers’ lifecycle and product adoption from both an institutional and retail perspective. You will own a set of global levers, including Performance, SEO/Organic, Social and Lifecycle Marketing, and will work closely with Product, Marketing, Creative and Analytics teams to ensure consistency in our use of local tactics.

Key Responsibilities

• Develop and execute strategies to drive acquisition at scale across Performance, SEO/Organic and other global channels, managing growth specialists and agencies.
• Improve customer lifecycle journeys and adoption of our product from both an institutional and retail standpoint.
• Develop and execute strategies to drive nurture, activation and customer retention globally via email, in-product and other scaled communication channels.
• Support ideation and execution of local Growth Marketing initiatives around the world, as well as adapting global initiatives to reflect local market dynamics.
• Work closely with colleagues in Data to improve our understanding of channel performance and ROI globally, Assist in the creation and maintenance of dashboards and weekly/monthly reports.
• Work closely with colleagues in Product to improve the quality and consistency of our customers’ journeys with Stablehouse, from discovery to usage.
• Own the A/B testing process across creative, messaging and optimisation tactics on ads as well as on landing pages for both prospecting and remarketing campaigns.

RequirementsSkills and Attributes for Success

• 7+ years of full-stack marketing and senior leadership experience with B2B & B2C marketing within traditional financial institutions.
• In-depth knowledge and understanding of Traditional finance, client segments and the overall industry landscape
• Exposure (Desirable) to fintech, crypto, social media or technology products and experience in bringing products and services to market and growing them to a large scale.
• Experience at scaling or running an app based business a big plus but not crucial
• Demonstrated success managing performance marketing and growth experimentation process, across multiple channels to drive efficient and sustained user and revenue growth.
• Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth.
• Proven ability to holistically run a high performance team. An inspiring leader who communicates well, has gravitas and credibility. Proven leadership experience within a multi-matrix environment
• Highly collaborative, team-oriented, respectful, high integrity, able to deal with ambiguity in a constantly changing environment.

Benefits

Your values for success

We are looking for pioneers who want to make crypto everyday finance. Join us and get:

Ownership

Every employee is a part owner  

Autonomy  

Remote work & flexible hours. Remote Work is available to applicants who reside in, and are authorized to work from locations within the perimeters EST circa +/- 5 Hours

Flexibility

Time off when you need it

Our institutional arm is in partnership with XBTO, an established leader in crypto-finance. We’re licensed and regulated by the Bermuda Monetary Authority (BMA) under the Digital Assets Business Act 2018.