Senior Hardware Product Marketing Manager

Job at Ledger

Paris, France

Full time

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Ledger is the only way to secure the world’s critical digital assets. Join the mission.

Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in London, New-York and Singapore, Ledger has a team of more than 700 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 4 millions units already sold in 180 countries. We embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Have a look at our Origins video here.

Communications Departments

This role is part of the Global Communications team, which is responsible for Ledger’s consumer communication, defining our consumer strategy, articulating it through product marketing, brand experience, and education, and delivering it across different media and channels. The role reports into the Head of Product Marketing, and works globally and cross-functionally to help thee merging millions of users join Web3.As the Senior Hardware Product Marketing Manager, you will be responsible for leading all global hardware marketing for Ledger’s premiere and trusted products. This is truly one of the most innovative and exciting roles you could have today, period. Ledger has the most sold hardware wallet in the world, and this role is responsible for not only maintaining the reputation of our products, but continuing to help millions of emerging users understand why they should care about self-custody, security, and protecting their critical digital assets. You should have incredible standards, care deeply about end-to-end user journey experience, and use innovative ideas to make the digitization we’re seeing across all categories easier for users to understand and adopt.

This role will also have the opportunity to work on best-in-class hardware that users haven’t been introduced to yet, betting on users’ willingness to build new behaviors and make choices that protect themselves and lead to the Wallet as your login for Web3. On top of security, Ledger is a premiere cultural and global brand that takes its relationships with artists, creators, and partner projects very seriously.

Your mission

  • Develop and be responsible for all Ledger hardware product launches and campaigns, collaborating with cross-functional partners, working on retail, reseller and channel marketing for each product globally
  • Be responsible for drafting customer segmentation and adapting messaging framework to new customer launches
  • Be responsible for quickly understanding customer profiles by key markets and maintaining understanding of market analysis, understanding that user profiles will change over time
  • Research relevant trends, offerings, and competitive offerings to determine differentiation
  • Extremely high standards for innovative copy, and simple, welcoming copy
  • Be responsible for gathering and working with cross-functional teams on price testing, pricing research, analytics and eventual recommendation
  • Share accountability with sales outcomes with key Business Lead partner to optimize for revenue success and business continuity
  • Extremely creative and nimble mindset, not satisfied with previous campaigns or sameness, and establishing the standard for critical digital asset secure hardware adoption
  • Build relationships towards cross-functional collaboration with internal departments (Whole sale, [ Ledger ] Market, Affiliates, Brand Experience, Globalization, UX Design, etc.)
  • Collaborate with artists, creatives, community builders and event organizers to show Ledger’s commitment to working with Web3 collaborators from the different communities for our work
  • Oversee the development of monthly/quarterly reports to track progress, address priorities and provide an overview for executives and advisors

Why you'll love Ledger

  • Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow.
  • Flexibility: A hybrid work policy.
  • Social: Annual company outing for Ledgerdary Days, plus frequent social events, snacks and drinks
  • Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage.
  • Well-being: Personal development, coaching & fitness with our dedicated partners.
  • Vacation: Five weeks of paid leave per year, in addition to national holidays and rest & relaxation (RTT) days.
  • High tech: Access to high performance office equipment and gadgets, including Apple products
  • Transport: Ledger reimburses part of your preferred means of transportation
  • Discounts: Employee discount on all our products

We are an equal opportunity employer for all without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.

Company: Ledger

Website: Company's website

Skills: marketingproduct manager

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