Product Marketing Manager

Job at Optimism Foundation



Full time

Reporting to the Head of Marketing, the Product Marketing Manager will be a key player in bridging technical expertise with innovative marketing strategies. OP Labs is a fully remote company, an your work will connect Optimists from around the world and contribute directly to the company’s mission of scaling Ethereum. As a Product Marketing Manager, you will play a vital role in promoting cutting-edge blockchain products, bridging technical innovation with effective marketing strategies, and contributing significantly to the growth and success of the organization in a dynamic digital landscape.

What are the role responsibilities?

  • Develop and execute marketing strategies for blockchain products, ensuring they appeal to both technical experts and general audiences.
  • Collaborate closely with the product and technical teams to gain a deep understanding of the product features
  • Translate technical product details into compelling marketing messages that resonate with various target audiences.
  • Lead marketing campaigns, from conception to execution, leveraging diverse channels to maximize product visibility and adoption.
  • Educate both internal teams and external stakeholders on the nuances of blockchain technology, particularly decentralized governance, DAOs, community efforts, other blockchain protocols, and more.
  • Stay current with industry trends and competitive dynamics, integrating these insights into marketing strategies and campaigns.
  • Be the voice of technical and non technical users, and a trusted advocate to inform product messaging, brand differentiation, technical marketing content, and collateral.
  • Translate technical concepts into engaging content across marketing surfaces.
  • Own and manage key internal and external collateral such as pitch decks, case studies, enablement assets, product pages, and user comms.
  • Expert on the competitive blockchain landscape, market requirements, and overall product needs.

What skills do you bring?

  • Solid understanding of decentralized communities, DAOs, and blockchain technology.
  • Ability to communicate complex technical concepts effectively and devise marketing campaigns that resonate with both technical and non-technical audiences.
  • Proven experience in product marketing, ideally within the blockchain or related tech industries.
  • Strong grasp of blockchain technology, decentralized communities, and DAOs, with the ability to communicate these concepts effectively.
  • Creative and strategic thinking, capable of developing innovative marketing strategies that align with technical product features.
  • Exceptional communication and collaboration skills, essential for working with cross-functional teams and diverse audiences.
  • Demonstrated ability to lead and manage comprehensive marketing campaigns from start to finish.

Nice to haves

  • Familiarity with Ethereum’s infrastructure, decentralized technologies, and the broader blockchain ecosystem.
  • Experience in a startup or technology company, particularly within a fast-growing environment.
  • A knack for understanding and leveraging web3 and meme culture to create viral content

Company: Optimism Foundation

Skills: marketing manager product marketing marketing non tech blockchain

Please support us by letting Optimism Foundation know that you found the job on Aworker. Thank you🙏


web3 jobs

Join 0+ people getting web3 jobs in their inbox