Web3 Director of Institutional Marketing

About the job

About Us:

Since its founding in 2017, Prometheum has leveraged its deep expertise in securities law, blockchain, and trading to create a compliant ecosystem for digital asset securities that enables all investors to seamlessly invest in digital assets securities.

Prometheum has relied on its strong diverse team to build the tools to service digital asset securities. To date, Prometheum has built multiple broker-dealers traversing novel areas and a large technology stack (intersecting trading, blockchain, compliance, etc.). We continue to grow and are looking for hardworking hungry individuals that can contribute to our already great fintech company culture as we traverse new and exciting areas that require a thirst for solving complicated problems.

Role:

Director of Institutional Marketing - Full-Time W2

Salary Range:-$160,000 - $190,000

Location:- New York, HQ. or Fully Remote (USA)

Overview:

This role will deliver impactful, strategic, and innovative marketing programs to facilitate customer engagement and revenue growth across our institutional business. We are seeking a seasoned B2B marketer with experience in crypto and/or financial services to help implement our marketing strategy across web, email, social, PR, ads, and events. The ideal candidate will have a good understanding of the digital asset and blockchain space. This role is remote (United States) and reports directly to the Chief Marketing Officer.

Responsibilities:

• Develop and support a cohesive marketing strategy across brand positioning, awareness, paid and earned media, and lead generation to accelerate Prometheum’s institutional sales pipeline
• Develop relationships with leading institutional publications and work alongside our PR team to pitch content to these venues
• Spearhead the development of marketing collateral to support the institutional team’s sales and marketing initiatives
• Interact closely with the sales team to develop and deliver on the marketing strategies defined for the institutional line of business
• Identify key events that Prometheum should attend and lead event marketing efforts
• Build strong relationships with partners, vendors, and internal stakeholders

Qualifications:

• 7+ years experience in B2B marketing at a financial services/fintech company
• Experience marketing crypto, digital asset, or blockchain products and services
• Analytical skills to help track, measure and interpret success/strategy of marketing programs.
• Knowledge and experience pitching content to and working with leading Institutional publications
• Experience leading event marketing initiatives
• Ability to adapt in a fast-paced, dynamic business environment with diverse priorities
• Outstanding written and verbal communication skills, including proofreading and editing
• Strong interpersonal skills with an ability to work well with senior management
• Experience working in a regulated industry
• Strong understanding of the U.S. financial markets
• Experience with CRM tools (Salesforce, Hubspot, etc) is a plus

Benefits:

• Competitive salary based on experience
• Excellent benefits including:- Health, Vision & Dental Insurance

Prometheum is an equal opportunity employer.