Marketing Manager - Content & SEO

Job at HoneyBricks

$80k-225k

San Francisco, CA Remote

Full time

About the job

HoneyBricks is looking for an experienced Content & SEO Marketing Manager to build a high performing content marketing channel for our target audience who are interested in real estate, crypto and wealth management. This role reports to the Head of Marketing.Immediate Responsibilities

  • Plan, develop and execute a comprehensive SEO-powered content marketing strategy that drives key metrics across the customer lifecycle from awareness, acquisition, and customer engagement
  • Produce a wide range of content including blog articles, how-to guides, customer stories, email newsletters, community posts, and site copy
  • Create and manage an editorial calendar from content planning through production
  • Ensure all content is consistent with our brand voice, style and tone
  • Consistently leverage data to uncover meaningful and actionable insights around how content is driving customer acquisition and conversion
  • Perform regular content audits for content gap analysis and uncover optimization opportunities
  • Coordinate outreach and external partnership efforts to optimize off-site SEO
  • Monitor and drive technical SEO enhancements across all SEO pages using tools like Ahrefs, Google Analytics, ContentHarmony, Screaming Frog, and Google Search Console
  • Monitor and report on SEO performance and trends to the company

Requirements

  • 3+ years in Content Marketing (fintech or real estate industry experience preferred)
  • 3+ years of SEO management experience for highly competitive keyword groups, with deep knowledge of SEO best practices and concepts
  • Excellent copywriting and storytelling skills
  • Strong understanding of the nuances between different customer personas and how to craft compelling messaging that speaks to them, their needs, and where our product fits in
  • Experience working with and coaching writers to deliver high quality content which meets or exceeds content brief specifications
  • Understanding how to drive value from and measure the impact of content
  • Ability to identify patterns in data, synthesize insights, and use them to make content and optimize conversion funnel
  • Experience in providing keyword research, forecasts, and performance reports around core SEO metrics, including backlinks, keyword ranking and traffic
  • Excited to learn about new personal finance topics, develop relevant sources and communicate consumer-first advice
  • Basic knowledge of blockchain, smart contracts, real estate, and decentralized finance
  • Experience and existing network within personal finance, real estate investment, and alternative investment platforms is a strong plus

Benefits

  • Play a foundational role in the company as we redefine real estate investing
  • Play a key role in the company's content strategy and creation as we redefine real estate investing
  • Leadership of a key content vertical at a high growth, venture backed company
  • A fast-paced culture open to new ideas and rapid iteration
  • Ability to help define a passionate, driven and accountable ‘remote-first’ culture
  • Start-up equity, competitive salary and benefits/perks

Company: HoneyBricks

Website: https://www.honeybricks.com/

Skills: marketingcontent managernon tech

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