Founded in 2019, Cake DeFi is a leading decentralised finance services provider and Southeast Asia’s fastest growing fintech platform. "We Do Crypto. You Do You." - Our vision is to become a one-stop platform for all crypto users to get easy access to DeFi and Web3 services. To date, more than 1 million users from over 190 countries trust us to manage over $1 billion in assets. We are a profitable, cashflow positive private rocket ship that's just getting ready for take-off. Join us.

Marketing

Behind every successful brand lies an amazing product, supported by an equally fantastic brand & marketing team. At its core, the brand & marketing team at Cake DeFi are a bunch of creative storytellers. From awareness to conversion, skeptic to advocate - we create and shape the brand story at every step of the customer journey. Our aim is to deliver a consistent and exceptional experience across the entire marketing funnel.

Storytelling comes in many forms. Our diverse and multi-talented team takes care of all aspects of marketing at Cake DeFi: brand, content & community, CRM, design, affiliate & performance marketing, public relations, and social media. We’ve built a team that is deeply passionate about what our brand stands for and represents in the crypto, DeFi and web3 space. We’re on the lookout for other creative storytellers. If you want the opportunity to help build a global brand that is at the forefront of DeFi, apply now!

What you'll do:

• Develop and execute industry-leading content formats to engage audiences across multiple channels and platforms, such as blogs, articles, newsletters, and social media.
• Collaborate closely and collegially with various teams, including external community partners  (including writers, designers, photographers, video producers, etc.).
• Shape, write and edit stories in a variety of formats (blogs, articles, newsletters), and fine-tune ambitious and original ideas into repeatable formats
• Regularly review analytics from relevant channels, using data to drive decision making
• Create public-facing engaging written content and documentation
• Own multiple tasks and self manage priorities while maintaining a high level of accuracy.
• Explain complex ideas, strategies and themes in an understandable and clear fashion, as well as produce content that includes but is not limited to documentation, blogs, long reads, social media posts and more.
• Utilize industry’s best practices and familiarity with the organization’s mission to inspire ideas and content.
• Work with the team to obtain an in-depth understanding of the product and customer to enable you to write content that engages, informs, and converts.
• Lead social media and online market outreach to develop and grow engaged communities and conversations to build support and awareness of our brand.

What you'll need:

• Have spent 7+ years experience at all levels of editing, including assigning to writers, designers and photographers; story structure; line edits; headline writing and SEO.
• Have excellent written communication skills in English
• Can sift through complex ideas to unearth a unique angle or key hook to a story — and possess the powerful narrative and writing skills to structure and tell that story.
• Able to quickly grasp complex technical concepts and make them easily understandable through words and design direction.​
• Have experience communicating successfully across a variety of mediums (e.g., blog, documentation, website copy, etc.)
• Have skills in communicating clear directives, an ability to look at a problem several ways, and can see a story’s potential over many formats.
• Strong grasp of web3 and the DeFi space
• Pride yourself in being a self-starter, thriving even without much direction.
• Have deep experience coordinating work across teams with different goals.
• A rigorous, process-driven work style backed by an ability to communicate effectively.
• Handle both complexity and ambiguity well.

We want to transform and decentralise finance with tomorrow’s technology. This is where you come in. Join a company that is at the forefront of bleeding-edge innovations in blockchain and DeFi. You will be empowered to push boundaries and think out of the box. You will get to work with a bunch of ridiculously motivated and talented people. And most importantly, you'll have fun. The best places to work at, are often also the most fun to work at. That's us.

We hire based on merit, fit, and strong alignment to our culture. Our culture is defined by 7 team principles: Integrity, Resourcefulness, Ownership, Meritocratic Decision-making, Customer Obsession, Radical Candour, and Passion. These 7 principles guide our company, our people, and our work. At Cake DeFi, our culture is our pride. It has been instrumental to our success, so we are steadfast in our commitment to it. We welcome you to add to it.