Vice President of Content Strategy

Job at Cake Pte Ltd


Full time

Founded in 2019, Cake DeFi is a leading decentralised finance services provider and Southeast Asia’s fastest growing fintech platform. "We Do Crypto. You Do You." - Our vision is to become a one-stop platform for all crypto users to get easy access to DeFi and Web3 services. To date, more than 1 million users from over 190 countries trust us to manage over $1 billion in assets. We are a profitable, cashflow positive private rocket ship that's just getting ready for take-off. Join us.


Behind every successful brand lies an amazing product, supported by an equally fantastic brand & marketing team. At its core, the brand & marketing team at Cake DeFi are a bunch of creative storytellers. From awareness to conversion, skeptic to advocate - we create and shape the brand story at every step of the customer journey. Our aim is to deliver a consistent and exceptional experience across the entire marketing funnel.

Storytelling comes in many forms. Our diverse and multi-talented team takes care of all aspects of marketing at Cake DeFi: brand, content & community, CRM, design, affiliate & performance marketing, public relations, and social media. We’ve built a team that is deeply passionate about what our brand stands for and represents in the crypto, DeFi and web3 space. We’re on the lookout for other creative storytellers. If you want the opportunity to help build a global brand that is at the forefront of DeFi, apply now!

Cake Defi is now looking to hire a VP to help drive content strategy across channels. Reporting directly to the Co- founder , you will work with different teams to bring our story to life 


  • Own our content strategy.
  • Oversee, develop, and build a team of passionate content marketers.
  • Organize and create meaningful content across social media platforms, including managing content calendar, writing, and editing social media posts, and improving engagement.
  • Work closely with communications, legal, and business stakeholders to develop our content roadmap and ensure copy relevance and effectiveness.
  • Use data monitor and evaluate our social media presence and performance.
  • Analyze the impact of campaigns to determine if they are aligned with overall business objectives.

Required Qualifications

  • Knowledge of cryptocurrency ecosystem and digital asset space is a big bonus.
  • 10+ years of experience as content strategist coming from the B2C background.
  • Strong track record of successful  content campaigns that have direct impact on revenue.
  • Excellent writing, proofreading, and editing skills.
  • Strong drive and high standards to produce excellent results, with a proven track record of success.

We want to transform and decentralise finance with tomorrow’s technology. This is where you come in. Join a company that is at the forefront of bleeding-edge innovations in blockchain and DeFi. You will be empowered to push boundaries and think out of the box. You will get to work with a bunch of ridiculously motivated and talented people. And most importantly, you'll have fun. The best places to work at, are often also the most fun to work at. That's us.

We hire based on merit, fit, and strong alignment to our culture. Our culture is defined by 7 team principles: Integrity, Resourcefulness, Ownership, Meritocratic Decision-making, Customer Obsession, Radical Candour, and Passion. These 7 principles guide our company, our people, and our work. At Cake DeFi, our culture is our pride. It has been instrumental to our success, so we are steadfast in our commitment to it. We welcome you to add to it.

Company: Cake Pte Ltd

Website: Company's website

Skills: operationsmanagementdeficrypto

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