Head of Growth

Job at Structure

San Francisco (Remote)

Full time

About Structure Financial: Founded by MIT & Jump Trading alumni; backed by Polychain Capital; Structure empowers anyone in the world to access quality financial markets with ease.The Structure app replaces an antiquated financial system crippled by waste and opacity; we are repackaging legacy financial products that were designed for exclusivity and non-participation and transforming them into digital assets that are fit for a global public.We are a global, remote-first team of engineers, designers, traders, and innovators of all kinds working together to build solutions for globally systemic financial systems. We value innovative ideas and encourage the audacity required to bring those ideas to life.At Structure, you'll have an opportunity to invent industry-disrupting financial technology that will dramatically improve financial markets for decades to come. By joining us at this early stage, you will also have a significant influence on the design, direction, and vision of Structure. We’re looking for motivated individuals who share a passion for financial markets and building world-changing technology.Responsibilities:

  • You'll own all things Growth, which will include setting overarching growth strategy as well as channel-level testing and execution
  • You'll collaborate with our Product & Engineering teams to closely optimize for rapidly expanding awareness and customer acquisition
  • You'll experiment with our Referral programs, affiliate marketing, undergoing A/B testing features to create product lock-ins
  • You'll manage the tracking of and reporting on the campaign and creative performance to uncover growth and optimization opportunities
  • You'll assemble, lead and mentor a cross-functional Growth team to help guide Structure to a market leader — which will likely involve juggling many specialists (copywriters, performance marketing, designers, community managers, etc.)

Requirements:

  • You have experience crafting and executing holistic cross-channel Growth marketing strategies and familiarity with key indicators (attribution, LTV, CAC, ROI, cohort modeling)
  • You're excited to build your growth stack — including data, visualization, channel campaigns, attribution, etc.
  • You don't mind getting your hands dirty in all areas of Growth — that could mean coding the odd trigger e-mail campaign or running a digital ad to A/B test a new feature
  • You're passionate about finance, digital assets, and dramatically improving the status quo with innovative products
  • You are genuine, humble and a supportive team member
  • [Preferred] You have 2+ years of experience running customer acquisition at a new-to-market mobile app or DeFi/digital asset product/platform

What We Offer:

  • Cash: Competitive Performance-Based Salary + Merit Increase & Spot Bonus Opportunities
  • Equity: Generous Stock Option Packages for Performance
  • Tokens: Genesis Block Token Allocations
  • Time Off: Unlimited Paid Time Off
  • Flexibility: Work from Anywhere, Agile Environment, and more!

Company: Structure

Website: https://structure.fi/

Skills: marketingremotemarketingweb3

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