App Store Optimization (ASO) Consultant

About Structure Financial: 

Founded by MIT & Jump Trading alumni; backed by Polychain Capital; Structure empowers anyone in the world to access quality financial markets with ease.
The Structure app replaces an antiquated financial system crippled by waste and opacity; we are repackaging legacy financial products that were designed for exclusivity and non-participation and transforming them into digital assets that are fit for a global public.
We are a global, remote-first team of engineers, designers, traders, and innovators of all kinds working together to build solutions for globally systemic financial systems. We value innovative ideas and encourage the audacity required to bring those ideas to life.
At Structure, you'll have an opportunity to invent industry-disrupting financial technology that will dramatically improve financial markets for decades to come. By joining us at this early stage, you will also have a significant influence on the design, direction, and vision of Structure. We’re looking for motivated individuals who share a passion for financial markets and building world-changing technology.  

Please note: We are looking for a part time contractor/consultant; This role will be 5-10 hours per week.

At Structure, we have an opportunity for a driven, creative & analytical ASO consultant to take ownership of our App Store & Google Play listings, manage and optimize our store presence in order to improve our rankings and maximize our install rate. You will assess best practice around ASO while working closely with our growth, analytics, and product design teams, as well as senior stake holders in order to define and implement strategy across our apps.

Key qualities and experience we are looking for:

• Previous experience running ASO initiatives
• A good understanding of Fintech and Crypto markets and app stores
• Organized, analytical and detail-oriented with ability to work under own initiative and as part of a globally dispersed team
• Excellent communication skills – both verbal and written (English language)
• Energy, drive & an obsession with monitoring and iterating for optimization

Responsibilities will include:

• ASO strategies: Develop, manage, and execute best in-class ASO strategies across the App Store (Apple) and Google Play Store (Android)
• Store pages optimisation: Creation, maintenance, and optimisation of all elements of app store presence which includes text, asset and keyword definition – in multiple languages.  
• A/B test strategies: Test, track and optimize A/B tests on the app stores for increased download conversion rate and increased store page traffic.
• KPI ownership & reporting: Store page conversion rate, organic acquisition, and store ranking; provide accurate and insightful live and post-performance analysis to stakeholders.
• Organic growth strategies: Work closely with growth team on identifying, planning, executing, and measuring opportunities to stimulate our organic growth.
• Analyse the strengths and weaknesses of the competitor products, as well as identifying potential opportunities to capitalise upon.
• Provide recommendations for localization in new markets – including revised keywords and metadata.
• Identify New Opportunities: Stay ahead of trends and test new opportunities in both stores as/ when they become available   

What We Offer:

• Cash: Competitive Performance-Based Salary + Merit Increase & Spot Bonus Opportunities
• Equity: Generous Stock Option Packages for Performance
• Tokens: Genesis Block Token Allocations
• Time Off: Unlimited Paid Time Off
• Flexibility: Work from Anywhere, Agile Environment, and more!