Growth Marketing Lead - DeFi

Job at Ava Labs


Remote (USA)

Full time

Founded by the creators of Avalanche, Ava Labs strives to digitize every asset in the world. In addition to building Avalanche and other tools to support the ecosystem, we offer expertise to ensure that all individuals and organizations can seamlessly use Avalanche and its vibrant app ecosystem. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform.

We are looking for an experienced marketer who is fluent in blockchain and crypto to lead growth marketing for DeFi at Ava Labs. This is a director level role reporting to the CMO. This person will work closely with business owners in our DeFi vertical to understand their business goals and priorities, partner with these leaders to design and implement creative marketing strategies in support of those goals, and collaborate with peers in marketing functions to oversee the execution of these strategies and campaigns. This is the ideal role for crypto-native professionals with a background in DeFi and integrated marketing, a strong command of how to leverage paid, owned and earned media in support of growth, and a history of success conceiving of and managing headline-making marketing campaigns. 


  • Lead marketing efforts for the DeFi vertical at Ava Labs, including Wallets and Exchanges.
  • Consult with internal business leads for DeFi  to understand growth objectives and business strategy, and serve as the primary marketing liaison to this business unit. 
  • Serve as a proxy for the customer (dApps and users) and advocate for their needs. 
  • Craft messaging and develop brand stories that speak to the problems faced by the customers, and that effectively demonstrate the empathy and authority needed to convey the value of Avalanche’s offering in this category.
  • Design creative marketing strategies to support business growth / goals - and optimized for CAC and on-chain activity - in consultation with marketing peers in Design, PR & Communications, Content & Social, Paid Marketing, Community and Events.
  • Quarterback the execution of these integrated marketing campaigns through collaboration with marketing peers  in various disciplines
  • Work with the marketing analytics team to measure campaign performance and make data-driven adjustments to funnel and tactics as necessary. 
  • Regularly produce and deliver reports that succinctly communicate strategies, tactics and performance. 


  • 5+ years leading integrated marketing campaigns to support growth, with experience managing cross-functional teams in an indirect capacity 
  • Knowledgeable in blockchain technology and cryptocurrencies, with expert knowledge of DeFi, wallets and exchanges based on personal experience as a user (ideally for 2+ years)
  • Hands-on experience implementing customer acquisition strategies through both organic and performance media
  • Social Media Management: Twitter, Facebook, Instagram, LinkedIn, Discord, Telegram
  • Fluency and comfort with data analysis and basic modeling
  • Experience developing and managing budgets
  • Adroit at communicating with peers and executives
  • Experience in and tolerance for high-growth environments
  • Superior writing, verbal and presentation skills
  • Strong personal and team leadership traits
  • Inclusive, affable mindset with high EQ

#LI-Remote #LI-AC1


Looking to join a world-class blockchain development team? If you've ever thought about joining an early stage Web3 company - this is it! We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant.  Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, collectibles, among many others. 

Ava Labs is committed to diversity in the workplace and we’re proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.

Company: Ava Labs


Skills: marketingdeficontent managerdesignnftcryptoblockchainremote

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