Product Marketing Analyst

Here at MachineFi Lab, we’re building tomorrow’s internet today and powering the new reward economy by creating a fairer / safer / and more rewarding internet of things! MachineFi is a new paradigm that underpins the future Web3 machine economy, where machine resources, services, and intelligence can be monetized/financialized to deliver value, control, and ownership to everyday people and businesses, not centralized corporations. If you’re a maverick, a digital renegade, one of those who say no to the status quo, a person crazy enough to think you can change the world, then MachineFi is for you. As a part of the product team, the product marketing analyst will be responsible for helping to drive KPIs (key performance indicators) of each product within our suite of products such as daily active users, new app downloads, etc. This will include working with the product team to strategize on how to achieve certain product goals and aspirations including product branding and messaging. Specifically, this role will entail managing and creating content for our product social media accounts and posts including product-related blog posts, Twitter posts, and youtube videos. Additionally, they will be responsible for reporting to the product team on success metrics of outbound product marketing communications and work with product management to optimize marketing outreach. They will also be responsible for creating product website content and executing on the SEO strategy developed with product management. Responsibilities Product KPI monitoring and reporting Product Branding and messaging Product Social Media content Strategist and creator Reviewing success metrics of marketing communications such as social media posts and focused on optimizing outreach of those posts SEO for our suite of products Gather customer/community feedback to help inform product marketing communications Requirements 2 years of marketing experience (product or general marketing) 1 year of social media marketing communications Strong interest in the crypto space Ability to sympathize with product users Ability to communicate product changes to customers in an understandable and effective way through website content, social media posts, blog posts, and youtube content Ability to write product marketing material with the product brand strategy/voice in an eloquent and articulate manner Ability to review, monitor, and report on success metrics of outbound communication Ability to work with the product team to optimize outreach of outbound communication based on success metrics Ability to work with the product team to execute SEO for a suite of products Ability to monitor and report on product KPIs Location Remote First Job type Full Time About Us Here at MachineFi Lab, we’re building tomorrow’s internet today and powering the new reward economy by creating a fairer / safer / and more rewarding internet. We’re here to challenge the status quo and push society forward. We're shifting control of the internet away from big tech and back into the hands of everyday people around the world. And we’re building this new reality right now, today, as our full stack infrastructure is primed for rapid and accelerated growth. We’re about to fast forward real-world adoption and ignite the $12tn reward economy. From smart homes to wearable to connected vehicles and renewable energy, the IoT is now impacting everyone and everything. And this real-world data (generated by IoT) will change everything for blockchain… We’re building a world where everyday people can own and control their devices as well as the data and value these devices generate, we’re democratizing access to the new machine economy and returning power to the people. Founded by a global team of research scientists and top engineers, these disruptors have a restless thirst for innovation… Building on this, MachineFi Lab has rapidly expanded its team, adding industry-leading talent who were compelled to join the revolution. So, if you’re a maverick, a digital renegade, one of those who say no to the status quo, a person crazy enough to think you can change the world, then MachineFi Lab is for you.