Product Marketing Manager P2P Products

Job at OKX



Full time

Who We Are:

At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 countries globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.

We invest in our people as much as we invest in the technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn’t matter where you come from, everyone feels valued here, respected and has the same opportunities to develop and thrive — we want to bring out the best in you.

About the team:

Product Marketing tells our product’s story to the market across Retail, Traders, Crypto Native and Institutions. We are looking to grow our Institutional PMM team to support aggressive business goals for 2023 and years to come. We directly impact the business by working closely with Product, Marketing and BD teams to turn product value propositions into compelling messages for clients and prospects, driving acquisition and volume.

Job Summary:

OKX, a leading global cryptocurrency exchange, is seeking a talented and experienced Product Marketing Director to join our team. As a Product Marketing Director focused on peer-to-peer (P2P) products, you will play a crucial role in driving the growth and adoption of our P2P trading platform. You will collaborate closely with the Product P2P leader in defining the roadmap for product development. Additionally, you will engage closely with Global and Local P2P BD teams, Local Market teams, and Community teams to develop comprehensive marketing strategies, drive community engagement, and expand the P2P business in key target markets. The ideal candidate has a deep understanding of marketplace dynamics, experience in growing communities, and possesses strong marketing and analytical skills.


  • Collaborate closely with the Product P2P leader, Global and Local P2P BD teams, and other Local Market teams to develop and execute strategic marketing plans for OKX's P2P trading platform in key target markets.
  • Develop a deep understanding of marketplace dynamics, local regulations, and customer preferences to inform localized marketing strategies and tactics.
  • Work with the product team to gather insights and feedback from users, ensuring continuous improvement of the P2P trading platform to meet local market needs.
  • Conduct market research and competitive analysis to identify key trends, opportunities, and challenges in the P2P trading landscape for specific regions.
  • Collaborate with Community teams to develop and nurture local OKX P2P communities, fostering engagement, education, and user loyalty to drive user base expansion and increase trading volume.
  • Develop and execute comprehensive marketing campaigns, activating all main marketing channels.
  • Create compelling product messaging and value propositions that resonate with the local target audience and align with the OKX brand.
  • Analyze campaign performance and key marketing metrics to evaluate the effectiveness of marketing initiatives and optimize future strategies.
  • Stay up-to-date with industry trends, competitor activities, and regulatory developments related to P2P trading and cryptocurrencies in target markets.
  • Collaborate with cross-functional teams, including product, business development, social, community, PR, brand, and design, to align on goals, strategies, and execution plans.


  • Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.
  • Proven experience (8+ years) in product marketing or related roles.
  • Experience in the crypto industry. Fintech and marketplace experience are a plus.
  • Deep understanding of marketplace dynamics and promotions to drive growth.
  • Experience growing and nurturing communities, with a strong track record of community engagement and growth.
  • Strong analytical skills to conduct market research, competitive analysis, and customer experience evaluations.
  • Experience activating key marketing channels such as PR, social media, community, email, push, and events.
  • Excellent written and verbal communication skills with the ability to create compelling product messaging and collaborate effectively with cross-functional teams.
  • Proficiency in using marketing analytics tools and CRM systems to gather insights and measure campaign performance.
  • Self-motivated, proactive, and able to work independently with minimal supervision.
  • Passion for cryptocurrencies, blockchain technology, and decentralized finance (DeFi).

Join our dynamic and innovative team at OKX, where you will have the opportunity to shape the future of P2P trading in the crypto industry. Apply now to be part of our exciting journey!Note: This job description is intended to provide a general overview of the position and does not encompass all responsibilities and duties. The actual job responsibilities may vary based on business needs and individual capabilities.

Highlights of Perks and Benefits:

  • Market competitive total compensation package
  • Comprehensive insurance package including medical, dental, vision, disability & life insurance (Company pays 100% for employee/80% for dependents)
  • 401K with company contribution
  • Paid Parental Leave
  • Employee Referral Bonus Program paid in BTC
  • More surprises when you join!

OKCoin Statement:

OKCoin is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Thesalaryrange for this position is $175,000 to $275,000.

The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the[salary] / [hourly wage],a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.

Company: OKX

Skills: marketing manager product marketing marketing non tech blockchain

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