Product Marketing Lead

Job at Mysten Labs



Full time

Mysten Labs believes that decentralized and open protocols are the bedrock of the internet of value. This is why at Mysten Labs, we are creating foundational infrastructure to accelerate the adoption of decentralized protocols based on blockchain technologies.Mysten Labs is looking for a Product Marketing Lead to join our Brand + MarCom team. In this role, you will be working closely with the Mysten Product team to promote, amplify, and improve our product innovations and offerings. You’ll be well-versed in utilizing marketing team collateral, resources, and communications channels to achieve product go-to-market goals. Our Product Marketing Lead will be operating at the intersection of product and commercial, unlocking value across our product roadmap and go-to-market strategy.

What You'll Do:

  • Develop a clear understanding of Mysten Labs value props across Commerce & Apps product portfolio (Brand + MarCom) and key positioning with target audiences (Product)
  • Create marketing collateral designed for technical dives into our products for developer communities as well as easily digestible materials suited for wider end-users; ability to create clear product narratives to serve different audience needs
  • Support launch planning and orchestration of product release as well as ongoing marketing plans
  • Develop and maintain a deep understanding of the market landscape and competitive dynamics
  • Actively partner with Product Management, Business Development, and Brand + MarCom teams to develop new Commerce & Apps offerings, and evolve the future of these product services, technical advantages, implementation, and usage across product lifecycle.
  • Ensure an always-on engine of content, paid ads, collaborations and campaigns to ensure our products are easily discoverable
  • Work closely with Head of Marketing and Product team to ensure marketing activities complement product strategy and pipeline
  • Input into marketing strategy and planning process to ensure future content and campaigns can be adapted to product portfolio where possible

What You'll Have:

  • Minimum 5 years of delivering successful, holistic product marketing plans that can be tied to increased business revenue.
  • A strong personal interest in blockchain infrastructure and accelerating adoption of web3.
  • A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus.
  • The ability to use consumer insights to develop segment-specific solutions and compelling value propositions to solve customer pain points.
  • Strong project management skills, with the ability to manage multiple projects and stakeholders simultaneously
  • Understanding of marketing principles and experience developing and executing marketing campaigns
  • Ability to write impactful copy that communicates product messaging to users (particularly technical developers and builders) through various touch points including social, web, CRM, advertising and video
  • Experience working with a global company and are excellent at executing across time zones and cultures
  • Preferred experience with marketing tools like Notion, Asana, and Figma
  • Resourceful, persistent and able to thrive in a fast-paced, entrepreneurial environment

Our team is remote first and we are hiring across the world. Here at Mysten Labs, you’ll be joining a world-class team with tremendous growth potential as we bring the next billion users to web3. We raised a $300M Series B round from top Silicon Valley led venture funds like Jump Crypto, Andreessen Horowitz (a16z), Binance Labs, Redpoint, Lightspeed, Coinbase Ventures, Electric Capital, Standard Crypto, NFX, Slow Ventures, Scribble Ventures, Samsung Next, Lux Capital, among other investment firms and strategic partners. Come join us and build the future of web3!

Compensation Range: $132K - $194K

Company: Mysten Labs

Skills: product marketing marketing lead lead marketing non tech

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