Director of Lead Generation

Job at Afterpay


San Francisco, CA

Full time

About the job

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

To solve this problem, we expanded into software and built integrated solutions to help sellers sell online, manage inventory, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job DescriptionAfterpay is looking for a Director of Lead Generation to join our growing Enterprise & Mid-Market Sales organization. Lead Afterpay’s Mid-Market Lead Generation function and team. Build out the infrastructure, process and strategy to develop high value, high converting leads for the Sales and Marketing function execution. Collaborate across functions including Sales, Marketing, and Sales Operations to establish process and governance for lead acquisition, enrichment, management and execution. Direct tracking and performance management KPIs to monitor success.Key Responsibilities

  • Develop strategy to aggregate prospect records into single view system for sales team pursuit
  • Identify acquisition, enrichment and predictive data needs across geos and channels to ensure optimization
  • Identify various tech stack vendors that best fit Mid Market sales’ ideal customer profile
  • Source incremental data needs and build cross functional plans for data ingestion and usage across corporate functions
  • Create infrastructure, manage, and oversee lead distribution process for Sales teams
  • Partner with Sales and Marketing teams to determine successful acquisition, cross-sell and upsell strategies utilizing enriched and modeled data for prospects and customers
  • Collaborate with internal and external teams to establish infrastructure and prioritized predictive models
  • Establish appropriate database, process, and campaign measurement statistics to evaluate data health and strategy effectiveness
  • Develop initial training and ongoing feedback mechanisms for all outbound Sales campaigns
  • Partner with Marketing team to develop appropriate enablement for Sales teams
  • Hire and direct great talent to achieve organization’s priorities


  • Minimum of 10 years of experience in B2B Marketing, Lead Generation and Sales
  • Minimum 7 years leading teams
  • Innovative thought leader with a proven track record of maximizing sales results
  • Familiarity with Marketo, Salesforce, or similar martech systems
  • Ability to influence across the organization utilizing a data driven approach to Lead Generation
  • Strong cross-functional collaboration skills with partners such as Marketing and Sales
  • Experience driving new, impactful strategies that delivered tangible, incremental sales results

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $222,800 - USD $272,300

Zone B: USD $222,800 - USD $272,300

Zone C: USD $222,800 - USD $272,300

Zone D: USD $222,800 - USD $272,300

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.Benefits Include The Following

  • Healthcare coverage
  • Retirement Plans including company match
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
  • Paid parental and caregiving leave
  • Paid time off
  • Learning and Development resources
  • Paid Life insurance, AD&D. and disability benefits
  • Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources

This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

Benefits found in job post

  • Disability insurance

Company: Afterpay

Website: Company's website

Skills: operationsleadmarketingsales

Please support us by letting Afterpay know that you found the job on Aworker. Thank you🙏


web3 jobs

Join 0+ people getting web3 jobs in their inbox