Web3 Performance Marketing Specialist

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

We are looking for a Performance Marketing Specialist to inspire growth and awareness about Binance and our products.

This role will work remotely with the responsibility of working closely with the Global Performance Marketing team and managing paid marketing channels. The objective of this is to optimize the means of online marketing and advertising programs to produce desired actions from the users (e.g. acquisition, conversion, etc) within the expected ROI. It requires working both highly autonomously and as part of the global distributed marketing team.

Responsibilities

• Plan and deliver the best performance across digital channels (programmatic, search, social, display, CRM) to achieve all layers of the acquisition funnel (awareness, consideration, conversion)
• Set growth and performance benchmarks, and establish analytics for KPIs per channel (CAC/LTV, retention, AOV, ROAS)
• Build insightful dashboards to report on performance and efficiency on a weekly and monthly basis
• Drive experiments with top programmatic platforms, and deliver high-quality results and CPFT
• Identify and actively experiment with high-potential channels and creative planning  to test and incorporate into the broad marketing plan
• Be able to drive growth through paid, owned and shared media
• Manage external marketing vendors independently, and ensure all the expected deliverables or services are delivered as planned
• Ideate and execute high-performing online marketing campaigns to drive conversion and new users
• Identify trends and insights, and optimize spend and performance based on the insights
• Research and analyze competitor’s advertising efforts
• Manage KOL/influencer marketing (whether in-house or agency) and work closely with a campaign planner to ensure the execution of activities and campaign

Requirements

• At least 2 years of working experience in performance marketing and high familiarity with paid tools/vendors such as CRM, programmatic, search, social, display, affiliates and offline channels - preferably at a fast-paced tech company
• Experience working in a metric-driven role focused on ROI or ROAS
• Digital agency experience is a plus
• Excellent communication skills to effectively report findings and influence change
• Business level fluency in English and native level fluency in the designated local language
• Proficiency in marketing tools is advantageous (Excel, Tableau, or similar database/analysis tools)
• Must have a strong interest in crypto/blockchain/technology space
• Must be able to work independently, with strong work professionalism and collaboration to work remote with global marketing team members

Conditions:

・ Competitive salary

・ Flexible working conditions

・ Flat organization

・ Great Locations with highly talented and international colleagues

・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

About Binance

Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.