Web3 Performance Marketing Specialist

ATTN ATTN is a unique gaming ecosystem that houses a collection of companies operating across the entire gaming ecosystem in Southeast Asia. It houses an esports unit, EVOS Esports; creator economy unit, WHIM; online gaming unit, Noctua; and blockchain gaming unit, Play3 by Evosverse. These companies operate as an interconnected value chain that are complementary to one another to provide gamers with one of a kind, unified social experience. Together these companies are redefining the gaming ecosystem in Southeast Asia through our own unique approach to empower future generations. With EVOS, we provide fans and audience a team they can cheered on and a community they can belong With WHIM we bring together a network of streamers, creators and personalities that fans can engaged with With Noctua we aspire to bring the next generation of games for players to play and streamed on and socialized upon Play3 by Evosverse is a platform that enable players to explore blockchain gaming and progress to earn while learning EVOS EVOS Esports is the most successful esports organization in Southeast Asia, home to three world championships and 80+ first place regional championships. More than just a successful competitive gaming team, EVOS Esports is also the most influential esports organization in Southeast Asia, providing entertainment and empowerment for its 113 million+ engaged communities of social media followers. As the first esport organization in Southeast Asia, EVOS Esports aims to continue to empower dreams for gamers and transform the esports ecosystem to the next level. EVOS Esports is part of ATTN’s unique gaming ecosystem in Southeast Asia. In addition to EVOS Esports, ATTN also houses a creator economy unit, WHIM; an online gaming unit, Noctua; and a blockchain gaming unit, Play3 by Evosverse. Together, these companies are redefining the gaming ecosystem in Southeast Asia through its own unique approach to empower future generations. WHIM WHIM is Southeast Asia’s leading creator network, focused on influencer marketing and entertainment. WHIM supports creators and connects them with platforms, audiences and brands through representation, activation, media production, co-creation of significant content and media IP as well as our owned creator platform. By building our creator network, WHIM aims to create tomorrow’s influence. WHIM is part of ATTN’s unique gaming ecosystem in Southeast Asia. In addition to WHIM, ATTN also houses an esport unit, EVOS Esports; an online gaming unit, Noctua; and a blockchain gaming unit, Play3 by Evosverse. Together, these companies are redefining the gaming ecosystem in Southeast Asia through its own unique approach to empower future generations. NOCTUA Noctua is a leading Southeast Asia’s online game solution and publisher. Founded in early 2021, Noctua has an initial emphasis in marketing solutions, providing game solution support for hit titles such as Mobile Legends: Bang Bang, PUBG and World of Tanks among others. Having established its internal capabilities and is trusted by many gaming companies, In 2022 it started to publish its own games. Noctua is working towards becoming the leading game developer to realize its mission: bringing the next generation of games into Southeast Asia. Noctua is part of ATTN’s unique gaming ecosystem in Southeast Asia. In addition to Noctua, ATTN also houses an esport unit, EVOS Esports; a creator economy unit, WHIM; and blockchain gaming unit, Play3 by Evosverse. Together, these companies are redefining the gaming ecosystem in Southeast Asia through its own unique approach to empower future generations. Play3 PLAY3 by EVOSVERSE aims to bring Web3 to gamers in Southeast Asia. Our platform allows gamers to explore blockchain games on Web3 and progress to earn while learning. It also provides an opportunity for game developers to acquire and retain users using education and crafted missions. To date we have partnered with 15+ leading blockchain games and are backed by leading global investors in the blockchain space such as Sequoia, Pantera, Alameda Research and more. PLAY3 by EVOSVERSE is part of ATTN’s unique gaming ecosystem in Southeast Asia. In addition to PLAY3 by EVOSVERSE, ATTN also houses one of the largest e-sport units in the region, EVOS E-sports; a creator economy unit, WHIM; and an online gaming unit, Noctua. Together, these companies are redefining the gaming ecosystem in Southeast Asia through its own unique approach to empower future generations. Are you ready to be a part of our success journey? Roles & Responsibilites Responsible for the overall digital marketing strategy for various channels such as Facebook ads, Instagram ads, Google ads, TikTok ads, ad networks, metasearch, affiliate, etc. Measure and report performance of all display marketing campaigns, and assess against goals (Revenue, ROAS, App Installs & CPI). Collaborate with partners to improve the performances. Identify trends and insights, and optimize spending and performance based on the insights. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Brainstorm new and creative growth strategies Requirements Proven digital marketing experience Game Enthusiast Basic understanding of Digital Marketing Mix Basic understanding of Prospecting Marketing, Remarketing, Mobile App Installs and Acquisitions Analytical thinking and good numerical reasoning skills. Strong commercial acumen combined with an uncanny ability to extract and analyze data Good communication skills with proficiency in English, self-driven, strive for excellence Proficiency in Excel, Google Sheet or similar data processing tool for Data Analysis and Reporting purposes. Experienced in dashboard tools like Tableau, Google Data Studio is a plus Preferred Qualifications A team player and can collaborate easily with others Fluent in English, Chinese language is a bonus Experience in running in-house campaigns Hands-on experience in handling large marketing budgets and forecasting/reporting results Excellent organizational and time management skills Strategic thinker with great analytical skills Gaming or Advertising agency background is a PLUS Positive learning attitude, pro-active, collaborative, creative, analytical and energetic At ATTN, we support you with Flexible working schedules so you can keep your work-life balance Competitive wages and comprehensive health care benefits including medical, dental and vision coverage, and performance bonus - dependent on role Family-friendly environment, collaborative culture and diversity within the company through various employee engagement activities Gender-neutral baby bonding leave, 12 weeks fully paid maternity leave and 2 weeks fully paid paternity leave 12 days annual paid leave and an employee discount for all merchandise A casual dress code that can help you to feel more relaxed Apply for this job When applying, mention the word CANDYSHOP when applying to show you read the job post completely. 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