Web3 Head of Marketing / Crypto / Hybrid

About Us We are an early-stage start-up, based in London, with a solid product-market fit, impressive growth rates and a user base spread across the US, Europe and Australia. Founded in 2018, Koinly is today used by thousands of cryptocurrency investors, accountants and blockchain businesses and is also the preferred tax partner for a number of leading cryptocurrency exchanges. We are building tools to enable the widespread adoption of cryptocurrency by automating the regulatory hurdles of tax compliance and asset tracking. The Role We are looking for a Head of Marketing to help drive our ambitious growth plans. You will be an essential part of a tight-knit remote team that thrives on a hands-on approach and is passionate about taking the business to the next level. Reporting directly to the CEO, you will be responsible for strategizing and coordinating all marketing activities for Koinly in the digital space. Responsibilities: Responsible for overseeing and implementing the overarching brand proposition, brand communication strategy, and all creative Understand our customers' biggest pain points and find the most efficient ways to communicate the value of Koinly to them Lead the digital presence (SEO, PPC, Email and Social etc.) Lead the end-to-end delivery of campaigns Analyze campaigns, consumer trends and the competitive landscape Coach, develop and lead the current team Requirements: 10+ years of B2B SaaS/Technology-based marketing experience ideally in a hyper-growth start-up Strong understanding of the cryptocurrency sector Excellence in copywriting Strong creative outlook Capable of independently managing multiple projects, delivering on deadlines Ability to communicate ideas at Board level through to individual team members Solid understanding of modern (digital) marketing techniques (PPC, SEO, HTML, CSS) A high standard of written and spoken English What we offer: Competitive salary & annual bonus A full-time 100% remote position An opportunity to join one of the leading brands in the cryptocurrency tax solution space and become an integral part of a fast-paced, challenging and rewarding organization A collaborative environment with an opportunity to continuously learn from your peers Still reading? Reach out to us and let's talk!