Web3 Event Marketing Lead

What is Polygon? Polygon is the leading platform for Ethereum scaling and infrastructure development. Its growing suite of products offers developers easy access to all major scaling and infrastructure solutions: L2 solutions (ZK Rollups and Optimistic Rollups), sidechains, hybrid solutions, stand-alone and enterprise chains, data availability solutions, and more. Polygon’s scaling solutions have seen widespread adoption with 20,000+ applications hosted, 1B+ total transactions processed, :140M+ unique user addresses, and $5B+ in assets secured. We are looking for a seasoned, strategic event marketer to support our global marketing efforts. You will be responsible for contributing to and executing individual events that support overall sales goals, marketing plans, and key messages —before, during, and after the event. The ideal candidate will be passionate about Polygon and have an event and strategic marketing background that includes marketing strategy, developing and producing multi-channel event programs (including in-person, virtual and hybrid events) through solid positioning, messaging, project management, contract negotiating, and cross-functional relations. A successful candidate will be a fast learner who is curious, analytical, comfortable with ambiguity and working independently, able to think strategically while focusing on details, and scaling high-impact projects. Responsibilities Develop and produce multi-channel event programs through solid positioning, messaging, event planning, project management, contract negotiating, and cross-functional relations, that ensures Polygon’s positioning in the marketplace Share and scale assets and experiences, maximize efficiencies and cultivate new ideas that benefit programs globally Provide direction and exert influence in shaping experiences or programs Manage large teams of internal cross-functional partners and third-party agencies and vendors across complex events, fostering open communication and driving excellence in delivery Develop and review creative concepts for events, and work with marketing teams and internal/external partners to build and enhance programs Profit and loss responsibility, budget and planning for complex programs Work in partnership with PR and industry marketing peers to ideate, negotiate and execute large-scale sponsorships at key industry events Collaborate with industry marketing and PR partners on major industry events to ensure we ideate and negotiate as one cohesive team Deeply understand partners’ goals and metrics, building solutions to capture and provide event KPIs Foster feedback loop with cross-functional teams to continually measure event effectiveness Defines and refines event metrics as part of overall marketing effectiveness Evaluate and report on event's success as part of overall business goals Contribute to and set team-level goals and functional strategy Leverage external data and insights to inform strategy Ability to travel frequently for events Qualifications 10+ years of marketing strategy experience, preferably in the web3, crypto, developer landscape, with proven experience executing culturally-relevant events Thorough understanding of the web3 industry, key associations, partners and media landscape Experience creating and evolving experiences that showcase Polygon’s offerings — specifically, working hands-on with NFTs, crypto, AR and VR technology – with proven results building event experiences with and aligning use of these technologies to business goals Experience working in close collaboration with agency creatives, designers, and producers on a variety of digital and interactive projects Experience in concepting, programming, and producing events of all sizes — from intimate C-level experiences to large-scale events – both company-owned and industry-led Highly organized, self-motivated, solution-oriented, and able to think creatively and quickly with a strategic lens Experience across key marketer audiences (developer, finance, gaming, finance) 10+ years working with cross-functional teams and stakeholders across various levels of the organization, building trust and fostering collaboration Demonstrated project management skills for complex programs and budgets of $1M+ Experience working well under pressure with tight deadlines, while managing multiple programs simultaneously Demonstrable interest in diversity and inclusion and ensuring it is a lens through which events are executed Expertise on delegate registration and virtual event hosting platforms such as Marketo, Salesforce, SplashThat, Zoom, Bluejeans events, etc. Familiarity with competitive landscape A desire to learn and stay on top of emerging technologies and trends, consistently enhancing programs, and bringing new ideas to the table Interest in learning in a fast-paced environment Excellent eye for detail LI-Remote Benefits Work from anywhere (Remote first) Flexible working hours Flexible vacation policy Competitive Salary