Web3 Content Marketing Contractor

Content Marketing Contractor

Kenya, Nairobi /Marketing – Marketing /Full-time: Remote

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities

• Writing blog posts, memes, educational articles, presentations, video scripts, infographics to be posted on the company's blogs and website.
• Managing East Africa and Africa Social media channels while consistently building the community around those channels.
• Write high-quality, SEO-friendly content, and continuously improve user experience, traffic, and retention.
• Research and explore new technologies in the blockchain industry.
• Create and maintain an active editorial calendar of appropriate content.
• Coming up with creative content strategies and implementing them.
• Develop a measurement framework for generating results of the content marketing activity to be used for future marketing campaigns.
• Build connections with the media and seek out chances for publication, media clips, and partnership. This will increase exposure and awareness of the brand.
• Provide recommendations to ensure the content is understandable to a first-time reader who possesses little knowledge of the concepts covered matters addressed.
• Adhere to the Binance Academy >
• Understand the dynamics of the industry, guide and enhance the user readership and following rate through content planning and other means.

Requirements

• 1 to 2 years of experience in producing and editing written content.
• Strong writing, planning, and editing skills.
• Creative with a proven ability to develop unique ideas and to expand on them in high-quality written formats.  and able to produce unique ideas and cognition.
• Strong sense of responsibility, logical, rigorous and meticulous, self-motivated, and values strong teamwork.
• Expertise in one or more of the following fields: trading, finance, cryptocurrency, DeFi, and/or online privacy.
• Bachelor's degree or above in education, journalism, psychology, media, marketing, and related fields.

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire