Web3 Chief Marketing Officer/Marketing/Global/Full-time Onsite or Remote/24

POWERING CRYPTO WITH DATA CoinMarketCap is the world’s most trusted and accurate source of data for cryptocurrencies. Used by millions of individuals, organizations, and exchanges, CoinMarketCap brings the most up-to-date market capitalizations, pricing, and cryptocurrency information to our users. Pulling data from multiple exchanges and combining our robust research allows us to provide the most realistic representation of each cryptocurrency. As we grow, we will continue to provide access to our data wherever, whenever, and however is most helpful to our users. CREATING AN OPEN WORLD Our mission is to be the world’s authority on cryptocurrency data. We believe in an open and decentralized world, where we play a pivotal role in powering decisions and insights to drive greater understanding and adoption of cryptocurrencies. We want to achieve this mission with people who truly believe in the value and potential of empowering individuals. Responsibilities: Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team Drive implementation/execution of Marketing strategies and tactics to improve growth and brand awareness Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web Requirements: 10+ years of experience in technology, financial services, or fintech companies, of which 5 were focused on a leadership or management role in a Marketing function Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes Strong project management capability and detail orientation Experience growing passionate user or developer communities in order to catalyze market adoption of technologies Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures