About the job

Product Marketing Manager

Who are we?

FalconX is one of the fastest-growing startups in FinTech. We are redefining prime brokerage from the ground up. We are backed by some of the best investors in the world including Accel, American Express, B Capital, Coinbase, Fidelity, Flybridge, Lightspeed and Tiger Global.

We deliver institutional digital asset traders best-in-class trading and credit. We trade, lend and secure tens of billions of dollars monthly, are highly profitable, and growing fast, so we need your help!

We are data-driven. Whether it's a growth or product decision, we believe data can always help us make more precise and informed choices.

We move fast. Speed of execution is essential for any startup, but we believe this is even more pertinent in our 24/7 industry.

We prioritize learning. Outcomes are mission-critical, but we also believe that learning in success and in failure will drive our continued success. Our industry is emergent - there’s no shortage of experiments to get involved with and to continue growing and learning together.

FalconX has offices in San Mateo, Chicago, New York, and Bangalore.

Who is on the team?

We are entrepreneurs. Many in our company have been founders or have aspirations to eventually start their own company. We take these ambitions and experiences to bring a solutions-oriented mindset to the problems we encounter day-to-day.

We are experienced. We have been fortunate to have learned from mentors and peers at institutions such as Google, LinkedIn, JUMP Trading, Citadel, PEAK6 Investments, Goldman Sachs, Harvard Business School, Carnegie Mellon, IIT + more.

Responsibilities

As a Product Marketing Manager, you will be the glue that binds our product strategy to the tactics needed to drive success in sales and marketing, ultimately delivering measurable results.

• Specifically, you will be responsible for supporting marketing efforts to drive awareness and adoption around FalconX’s platform and products.
• You have a strong understanding of the broader Blockchain and DeFi ecosystem to develop strategic product positioning.
• You love to get inside the heads of our customers to know them better than they know themselves, including what they need, how they make their decisions, and their key buying criteria. Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management, Sales, and other key stakeholders.
• You use insights and evidence to drive the development of positioning and messaging as well as create compelling content and marketing programs that resonates with our priority personas and enables success for our product, sales, and institutional coverage teams.
• You enjoy collaborating with multiple stakeholders - including Product Management, Sales, and Institutional Coverage teams - to develop and deliver innovative marketing programs and content, including sales facing collateral and training materials.
• Lead market segmentation and opportunity assessment efforts to prioritize product opportunities and help sales and marketing teams work more efficiently and effectively.
• Create and maintain a library of assets tied to sales enablement, marketing tactics such as joint value propositions, solution brief, joint sales decks and customer success stories targeting partner sellers and end-users.
• Drive product adoption and usage by developing and managing detailed, long-term adoption plans.
• Understand the competitive landscape and know the competition and how they are positioned.
• You are obsessed with tracking performance, and always have the data to prove what is working and what is not. Continually assess the effectiveness of your marketing efforts and make improvements.
• Diligently manage projects, track against delivery timelines, and manage budgets.