About AnChain.AI:
AnChain.ai offers the most innovative AI-powered crypto blockchain intelligence platform for security, risk, and compliance. We are looking for a Marketing Manager to create and execute our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
- Plan and execute inbound lead generation and client acquisition strategies through multichannel campaigns, including email, webinars, events, social and search
- Develop trigger-based and nurture outbound email tracks that engage our target audience with the right message at the right time
- Own website and landing page development and optimization
- Measure and report performance of all digital marketing campaigns and assess against ROI and KPIs
- Brainstorm with regards to creating new and creative growth strategies for the company
- Evaluate emerging technologies and provide thought leadership/perspective for adoption
- Lead customer research and define critical drivers for platform adoption and engagement
- Create high-impact marketing and sales materials such as one pagers, pitch decks, web page content, blogs, and training programs
- 3 years experience in demand generation and media planning
- 4+ years integrated marketing
- B2B marketing experience
- Experience with marketing automation, CRM, CMS, Search and Display, Paid Social and analytics platforms
- Nimble and agile team player with the ability to thrive in a fast-paced environment where direction and goals can pivot quickly to meet business objectives
- Outstanding communication and negotiation abilities with excellent organization skills and exceptional problem-solving skills
- Must have strong analytical skills coupled with a "data-driven" thinking mentality
- Must have the ability and desire to stay "up to date" with the trends / best practices in online marketing and digital asset trading
- Bachelor’s degree in Marketing or related field
- Cryptocurrency or blockchain marketing a plus
- Financial services or FinTech experience
- Experience with website and landing page best practices, including SEO, UX, and testing/optimization methodologies to maximize conversions
- Healthcare, dental, vision care
- 401k
- Gym/wellness reimbursement
- Education reimbursement