Director of Marketing

Upshot is the preeminent company providing appraisal services for NFTs and unique digital assets. Leveraging cutting-edge machine learning models, Upshot produces accurate, real-time appraisals for almost any NFT. Our products create a broad new frontier for NFT markets, enabling an entirely new class of financial primitives. We are a team of crypto-natives and ML experts, with deep experience working on some of the leading projects in Web3, and backed by the foremost funds and angels in crypto. At Upshot, we are committed to nurturing top talent looking to make an impact at the forefront of this new frontier. As Director of Marketing at Upshot, you will oversee all marketing operations at the company — designing, implementing, and monitoring its marketing strategy and vision. You will ensure marketing activities of Upshot directly contribute to the company’s long-term success. The ideal candidate will be strategic with strong operational capabilities, results and outcome-oriented, a creative problem solver, highly collaborative, and able to drive cultural transformation within the business. The Director of Marketing will also create and manage a communication strategy aligned with the overall marketing strategy. Responsibilities: - Develop and manage brand image across multiple channels - Develop a marketing plan that covers brand, events, social, and content and implements, measure, and tweak that plan - Develop and execute press/ comms strategy - Supporting sales and user growth - Tracking, analyzing, and reporting on KPIs and insights - Being highly data-driven in defining strategy and setting/managing goals - Work across the Upshot org to develop user and partner personas - Facilitating the growth of a passionate community of developers and users who can build on/benefit from our unique NFT price models/data - Design campaigns around product, feature, or partner launches - Owning messaging to stay ahead of market trends, creating a constant feedback loop with our customer’s needs, and establishing differentiated market positioning - Identifying new opportunities and emerging channels to help grow our business and brand Requirements: - 7+ years of experience leading marketing initiatives in technology, with focus on content, product, and organic channels - Proficiency in Excel, SQL, or other analytical tools; comfort in drawing conclusions from data and making recommendations based on imperfect information - A high degree of comfort navigating ambiguity and tackling white space - Demonstrated experience owning and executing a strategy to drive tangible results across teams in a high-growth, entrepreneurial, and ambiguous environment - Effective verbal and written communication skills with the ability to leverage data from a multitude of sources to tell a persuasive story, tailor communication style based on the audience, and influence others - Proven track record of success in setting ambitious goals and achieving them in a metrics-driven environment Nice to have: - Experience working in crypto and launching successful crypto marketing initiatives - Experience collecting NFTs - Strong creative judgment Upshot is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.