Brand Digital Specialist

A world leader in innovative, casual footwear, Crocs, Inc., is dedicated to the future of comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world — and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort, and value.  

Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are! 

The Brand Digital Specialist will own the execution of the Web3, gaming and metaverse marketing experience for Crocs and implement activations on the cutting edge of digital innovation based on strategy and plans set by the Manager, Global Brand Digital. This will be a highly collaborative role, working to ensure that digital strategy is effectively supporting brand initiatives. This team is uniquely positioned with the opportunity to be especially creative as the Web3, metaverse and video game industries are built on trying new things. In this role will you will get to mix your imagination with a results to take Crocs to new digital heights by knowing the space and our consumers. This person should have a strong expertise in brand marketing and the constantly evolving digital worlds . This role will provide regular opportunities for learning and growth as industry learning will be key to success for this role. 

WHAT YOU’LL DO:

• Complete gaming and brand NFT strategy in partnership with the Manager, Global Brand Digital by attending agency meetings and communicating regularly with agencies to ensure progress on multiple projects at once
• Assist in approving brand awareness and revenue KPIs  with our ecommerce team through execution of strategies
• Launch at minimum one video game integration and NFT program while maintaining currently active titles throughout the next year
• Participate in quarterly brand digital strategy sessions to ensure goals are being met
• Collaborate seamlessly within the cross functional team to help drive brand digital vision by participating in conceptualization that crafts integration between these opportunities and brand needs
• Attend brand marketing meetings and provide written detail in marketing playbooks that support product and brand marketing activations
• Maintain brand digital calendar with key dates and information in relation to brand and product storytelling in Airtable and lead the weekly calendar review meeting for the brand digital team
• Provide regular updates on various digital industries by producing a monthly learning report shared via Crocs monthly marketing report
• Write briefs in Workfront for the internal Crocs team to build assets that will be used to maintain products in video game titles and maintain quarterly cadence of this work

WHAT YOU BRING TO THE TABLE:

• BS or BA in business, marketing, or related field – and 2+ years of professional experience.
• Strong understanding of brand integration into video games and the Web3 landscape.
• Highly interested in digital trends and understanding how they can positively impact the Crocs consumer.
• In depth knowledge of digital project management and calendar tools such as Airtable, Workfront and Outlook.
• Ability to collaborate optimally with internal teams and agency partners.
• Ability to work in a fast-paced environment.
• Adjusts quickly to changing priorities and conditions.

Title: Brand Digital Specialist

Job Level:   CL4

Career Level: USG8

Salary Range: $50,000 - $65,000

Workplace Persona: Collaborator (hybrid work schedule; in office 60-80%)

This position is eligible to participate in a company incentive program.  

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.