Senior Marketing Manager

[Canada / USA Only - Must be willing to work on Eastern Standard Time] As our Senior Marketing Manager, you will lead the marketing team at Octav, review the strategic marketing plan,and drive new user acquisition. You’ll shape our brand as an industry leader during our transition to a Series A startup. Understanding how to market Octav comes with hands-on DeFi experience. You should have personal experience in DAO voting, adding liquidity on DEXs, bridging to L2s, before applying for this role.

Key Responsibilities:

• Lead the Content and Product Marketing Plans:Challenge our current content and product marketing initiatives, create new plans, measure, and drive their success. Draft the Product Marketing plan for company headlines, new feature announcements, comarketing and case studies.Create and track KPIs to monitor performance for both Product & Content marketing.Manage the marketing budget and champion using our resources effectively.
• Challenge our current content and product marketing initiatives, create new plans, measure, and drive their success. 
• Draft the Product Marketing plan for company headlines, new feature announcements, comarketing and case studies.
• Create and track KPIs to monitor performance for both Product & Content marketing.
• Manage the marketing budget and champion using our resources effectively.

• Own the Marketing Team and Experience:Delegate effectively and be the leader for our social media manager and video editor.Offer suggestions and change content pillars based on KPIs performance. Review, and approve every piece of content before it is scheduled for release.Manage the success of the marketing team, 1:1s, goals tracking, etc.
• Delegate effectively and be the leader for our social media manager and video editor.
• Offer suggestions and change content pillars based on KPIs performance. Review, and approve every piece of content before it is scheduled for release.
• Manage the success of the marketing team, 1:1s, goals tracking, etc.

• Champion Innovation and Marketing Leadership:Deeply understand DeFi and Crypto Twitter and stay ahead of emerging trends.Drive marketing discussions, proposing solutions, and mentor junior marketing members.Evangelize best practices and cultivate a culture of excellent communicators.
• Deeply understand DeFi and Crypto Twitter and stay ahead of emerging trends.
• Drive marketing discussions, proposing solutions, and mentor junior marketing members.
• Evangelize best practices and cultivate a culture of excellent communicators.

Requirements:

• Must be based in Canada or the US, and must be willing to work on Eastern Standard Time.
• Proven experience (4+ years) as a Marketing Specialist in DeFi with a strong background in developing a marketing plan and stepping up as a leader within a marketing team.
• Expertise in DeFi: Deep understanding of DeFi nuances such as DAO infrastructure and treasuries with experience in voting as part of a DAO.
• Data Enthusiast: Knowledge of setting up KPI/metric tracking platforms such as gainsight, google tag manager, and google analytics.
• Influencer/KOL Champion: Familiarity with sourcing, negotiating, and creating converting campaigns with influencers. 
• Leadership Qualities: Strong communication, collaboration, and problem-solving skills, with the ability to mentor and guide junior marketers.
• Passionate about Web3: A keen understanding of Web3 and DeFi landscapes and a desire to shape its future.
• Startup Mindset: Thrilled by the challenges and opportunities of a fast-paced, dynamic environment.

Why Join Octav?

Octav offers a unique opportunity to shape the future of DeFi. As part of our team, you will work alongside innovative minds, enjoy opportunities for professional growth, and contribute significantly to making DeFi understandable to anyone. Many top DeFi protocols, including Gelato, Alchemix, Request, Paladin, Gearbox, Timeless, Bunni, Swell, Hopr, Beefy, Morpho labs, xdefi and more rely on Octav to reconcile their on-chain treasury and generate financial reports for their community.Octav is backed by VC firms, including Nascent, Polymorphic capital, Possible ventures, Speedinvest, Parallel Studios, Portofino, ACET capital, Spaceship DAO, and angel investors Paul Desmarais, Mark Zeller, DCF God, and more.