Senior Field Marketing Manager

Job at Chainalysis



Full time

Vibrant storytellers and Chainalysis evangelists, our Marketing team leverages cutting-edge research, real customer success stories and the infinite possibilities in-between to drive expansion around the world. We’re the connectors and facilitators for key-players in the cryptocurrency industry.

The Field Marketing Manager will partner with our regional sales leader to build and execute the complete demand generation plan for LATAM. This person will collaborate with our global marketing team and manage product launches, events, and demand generation campaigns across this emerging region. We measure success by pipeline development, lead generation, and sales success.

In one year you’ll know you were successful if…

  • The LATAM team has achieved customer acquisition and sales bookings targets
  • You’ve developed a localized demand generation strategy that reliably builds and accelerates pipeline
  • You understand the cryptocurrency ecosystem, our customers, and can develop local market messaging
  • You’ve developed a partnership with regional leadership and worked collaboratively with the rest of the product and field marketing teams
  • You understand what activities are meaningful to the business and can appropriately prioritize requests from sales and other stakeholders
  • You’ve orchestrated an impactful annual marketing program in budget, supporting a fast-growing sales team by making data-driven decisions to prioritize the most impactful campaigns

A background like this helps:

  • Led LATAM marketing for a technology company
  • Have experience in targeting and engaging public sector agencies (federal law enforcement, state and local, defense or financial regulatory agencies) and private sector companies (traditional finance instructions, crypto companies, fintechs)
  • You have experience with cryptocurrency or blockchain technology
  • You’re masterful at managing competing deadlines, measuring and drawing insights from KPI’s, and have an exceptional attention to detail

Company: Chainalysis

Skills: marketing manager marketing non tech senior blockchain

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