Senior Director Marketing Operations

CoinFlip is a leading fintech company powered by cryptocurrency. Believing everyone deserves to participate in the new digital economy, the company operates one of the world’s largest networks of cryptocurrency ATMs — with over 4,000 active kiosks — as well as an over-the-counter trading desk. In 2022, CoinFlip became an international company by expanding into Canada, and launched CoinFlip Ventures, a new initiative designed to support start-up companies. CoinFlip placed No. 60 on the 2021 Inc. 5000 list of the nation’s fastest-growing private companies. CoinFlip was also named the 2021 and 2022 #1 fastest-growing company in Chicago by Crain’s Business. As our growth trajectory continues, we’re looking to quickly expand all of our teams. It’s an exciting time to join CoinFlip as we’re pursuing additional business lines and continued international expansion to further cement us as a leading financial technology company. As the Senior Director, Marketing Operations, you will be responsible for leading the team that ensures effective strategy, efficient investment, and accountability across the marketing department. You will be responsible for ensuring marketing technology is customized to the needs of its users as well as set up to ensure effective data quality. You will also lead process development, budget administration, and marketing analytics.

Responsibilities:

• Define the Marketing Operations vision and strategy that enables intelligent decisions through precise analysis
• Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented, and customized to meet the needs of the marketing department
• Administer the marketing budget and ensure marketing costs are tracked correctly
• Partner with the Data and Analytics team to ensure the marketing department can correctly report on the ratio between customer lifetime value and customer acquisition cost, by marketing acquisition tactic
• Regularly inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross functional alignment on the best possible data driven marketing strategy
• Track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value; make sure funnel measures can be analyzed by key dimensions such as industry, geo, and persona
• Work with the Product team on having product usage inform better marketing to our customers and people using the product
• Ensure processes are designed, documented, understood, and followed in a way that minimizes bad or incomplete data
• Continually work to simplify systems and processes, avoiding customization bloat and over-engineered processes
• Manage, build, and lead a strong team by coaching and developing existing members and closing talent gaps where needed through acquisition of new team members
• Negotiate contracts with vendors
• Other duties as assigned

Qualifications:

• A bachelor’s degree in marketing or a relevant field is required
• A minimum of 10 years of marketing experience
• A minimum of 5 years of management experience
• Direct experience in the industry and/or financial services
• Strong leadership presence
• Experience that demonstrates balancing strategic vision and tactical execution
• Has good analytical skills and the ability to make data driven decisions
• Adept at managing multiple projects and deadlines
• Excellent planning, organizational and project management skills
• Demonstrated experience designing an innovative marketing technology stack
• Proven experience with change management and organizational transformation

Working at CoinFlip means collaborating with experienced and innovative leaders who share a clear vision and a track record of success. We offer a collaborative and positive working environment where we encourage employees to balance productivity with time to recharge. Compensation is above and beyond a typical “startup” — we offer competitive salaries, performance-based incentives, and competitive benefits for full-time employees.

CoinFlip values diversity in the workplace and is an equal opportunity employer committed to providing an inclusive and accessible work environment. We thank all candidates who apply, but only those selected for an interview will be contacted. By applying to this role, you give express consent to CoinFlip to send you informational text (SMS) messages regarding this role and the application process. You can cancel the SMS service at any time by replying "STOP" to the text message you received. If at any time you forget what keywords are supported, just reply "HELP." Message and data rates apply. If you require a special accommodation, please let us know and we’ll work with you to meet your needs.