Permance Marketing Manager

Marketing

Behind every successful brand lies an amazing product, supported by an equally fantastic brand & marketing team. At its core, the brand & marketing team at Cake are a bunch of creative storytellers. From awareness to conversion, skeptic to advocate - we create and shape the brand story at every step of the customer journey. Our aim is to deliver a consistent and exceptional experience across the entire marketing funnel.

Storytelling comes in many forms. Our diverse and multi-talented team takes care of all aspects of marketing at Cake: brand, content & community, CRM, design, affiliate & performance marketing, public relations, and social media. We’ve built a team that is deeply passionate about what our brand stands for and represents in the crypto, DeFi and web3 space. We’re on the lookout for other creative storytellers. If you want the opportunity to help build a global brand that is at the forefront of DeFi, apply now!

What you’ll do:

• Play a leadership role in defining our strategic approach to Performance Marketing across business verticals, to support acquisition, activation and retention.
• Liaise closely with strategic, creative and product leads to deliver against our targets.
• Leverage new tools to ensure creative (design and copy) is scalable
• Be hands-on with bidding, buying and deploying across channels.
• Play a proactive role in identifying creative uses of media to support our goals
• Embrace a systematic test-and-learn methodology, identifying opportunities for scale-up
• Report accurately and diligently to attribute progress
• Improve our market awareness and user acquisition through performance and digital growth acquisition strategies
• Leverage insightful data and consumer insights to ensure we're able to plan ahead, in collaboration with the rest of the teams
• Manage the cross-channel digital and performance marketing funnel to increase awareness and conversions.
• Identify opportunities and utilise analytics to maximize reach, personalize user experiences and optimize attribution
• Grow users from the ecosystem through user segmentation, product cross-selling / up-selling, and product offerings integration.

What you’ll need:

• Experience leading digital and performance marketing in a tech-focused, high-growth environment
• Experience designing, managing and executing performance media programs in the crypto & blockchain space
• A strong point of view on channel strategy, especially in the context of crypto & blockchain
• A strong understanding of the limitations and possibilities related to advertising in the crypto & blockchain space
• Experience with programmatic ad-buying and performance ads management
• A curious mindset, to show that you can leverage new tools to deliver creative variations at scale