Marketing Public Relations Manager

Job at Binance



Full time

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


  • Be responsible for all aspects of daily management for the marketing and PR functions.
  • Lead the go-to-market strategy for product launches.
  • Work with various teams to implement PR strategies such as press releases, social media strategy, internal communications and brand image building.
  • Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance.
  • Create engaging content, creative copywriting, product highlights, in-depth articles, and demonstrate successful promotional experience.
  • Distill complex topics and products into easy to communicate language.
  • Lead brand campaigns and build relationships with influencers, journalists and media outlets.
  • Manage new media partnerships end-to-end to help build the brand and drive measurable growth.
  • Develop, test, and report on relevant KPIs for all marketing and branding activities.


  • Bachelor's Degree in Marketing or Communications, or any other related field.
  • Interest and general knowledge of the cryptocurrency/blockchain industry/web3 is highly preferred.
  • Minimum 5 years of relevant marketing or corporate communications experience.
  • Proven marketing management experience with strong ownership and emotional intelligence.
  • Strong interest in being able to drive foundational PR strategies, but also to bring new ideas and tactics to the table.
  • Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives.
  • Experience launching marketing initiatives (e.g. product launch, media outreach, brand campaigns and content marketing) and solid understanding of Life Cycle Management and Performance Marketing.
  • Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
  • Execution oriented mindset - with the humility, drive, and scrappiness to get it done.

Working at Binance•Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry•Fast moving, challenging and unique business problems•International work environment and flat organisation•Great career development opportunities in a growing company•Possibility for relocation and international transfers mid-career•Competitive salary• Flexible working hours, Casual work attire

Company: Binance

Skills: marketing non tech blockchain crypto

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