Ecosystem Marketing Lead

Job at Matter Labs



Full time

Before you read the details of this role, there’s something you should know. At Matter Labs, we don’t see ourselves as a company, but as a highly aligned global team on a single mission: to accelerate the mass adoption of crypto for personal sovereignty. Our core technology – zkSync Era – is a layer 2 rollup that uses advanced cryptography called zero-knowledge proofs to scale Ethereum without compromising on security or decentralization. zkSync Era is EVM compatible, which means projects on Ethereum and other EVM-based blockchains can easily deploy on zkSync Era to take advantage of low gas fees and high transaction speeds.

With a total of $458 million in mission-driven funding, zkSync Era is the first EVM-compatible ZK Rollup to go live on testnet (February 2022) and be deployed on mainnet (October 2022). As we enter the endgame for Ethereum scaling, we are committed to full open source and building in public toward our stated mission [so that even if we fail, the community and the ecosystem will benefit from our contribution].

As an Ecosystem Marketing Manager, you'll take the lead on developing and executing a world-class ecosystem marketing plan that utilizes multiple channels, including Twitter, blogs, and events, to amplify the voices of the ecosystem and build social proof. Your creativity and energy will help grow awareness of the differentiators that led projects in our ecosystem to build on zkSync Era to ultimately drive greater developer adoption.

In this role, you'll work closely with our Business Development team to identify new opportunities to drive engagement and growth. You'll be a self-starter, constantly thinking of new ways to team up with projects and leverage their influence to drive adoption of Web3 technology.

What You'll Be Doing

  • Lead the development of case studies, content, and collateral featuring ecosystem projects
  • Develop win-win co-marketing strategies with projects in the zkSync ecosystem
  • Create and maintain scalable ecosystem marketing playbooks for zkSync ecosystem partnersIntroduce new ways to engage the zkSync ecosystem and build social proof through partners
  • Serve as a liaison between the marketing teams of ecosystem partners and zkSync; managing communications, building relationships, relaying feedback, and nurturing collaboration
  • Work closely with functions within marketing and across the organization, including Business Development, Product, and Engineering, to bring the ecosystem marketing strategy to life
  • Plan and host engagements with ecosystem partners, such as online panels and IRL events
  • Consistently identify opportunities for our ecosystem share their experiences with their audiences
  • Track and evaluate the success of co-marketing initiatives

What We Look For in You

  • 7+ years experience in marketing, with experience in ecosystem and crypto marketing preferred
  • Proven track record of building scalable marketing campaigns alongside partners and stakeholders 
  • Experience managing successful integrated marketing campaigns 
  • Excellent customer service and executive communications skills, with the ability to successfully navigate multiple relationships within and outside of the organization 
  • Strong writing skills, attention-to-detail, and organizational skills Hunger to create an impact and a bias toward action
  • Passion for the potential of blockchain technology and zkSync’s mission

Working at Matter Labs

At Matter Labs, you have the freedom to work how you want, when you want, and from where you want. We operate in small, focused teams, with no time tracking and minimum bureaucracy. Only results matter. We will provide you with anything you need to learn, grow, and be productive.Our results-only environment means anyone who believes in our mission can join us, regardless of background, sexual orientation, race, gender, and age. Both our team and community are made up of people from different countries, cultures, ethnical and religious backgrounds. That's why, out of politeness and respect, we refrain from opinions on politics, religion, or sex at the workplace. We designed our culture of freedom and ownership to persist as we scale and to establish the base for a positive-sum community as we move toward full decentralization.Apply now if this role sounds of interest and we aim to get back to you as soon as possible.

Company: Matter Labs

Skills: marketing lead lead marketing non tech blockchain

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