Web3 Content Lead

The mission of Trust Machines is to grow the Bitcoin economy. We’ve recently raised $150M to realize this vision, build Bitcoin apps, and the open-source technologies required to unleash the true potential of Bitcoin for DeFi and Decentralized Applications. We’re looking for a talented and passionate storyteller to build our Marketing team at Trust Machines and applications. As our Content Lead, you’ll lead our content strategy and ensure consistency and quality across many different channels. You’re a strong storyteller from white papers to blog posts, who can synthesize many inputs to craft a thoughtful narrative. You thrive in largely unstructured environments but use your organizational skills to align stakeholders and processes. What You’ll Do: Guide the creation of clear, consistent, and compelling content across all communication channels, including our website, blog, social media, and metaverses, optimizing strategies we expand our product lines Create and own the editorial calendar Generate content including tweets, blog posts, and other content for Trust Machines and our products Work with the team to obtain an in-depth understanding of the product and customer to enable you to write content that engages, informs, and converts Define & track content KPIs to refine the execution of content strategy and demonstrate data-driven strategies Manage creative and copywriters to help execute your content strategy What We’re Looking For: 5+ years of experience and a demonstrated track record of success in content strategy and creation Excellent editorial judgment and a thorough grasp of how to edit across a variety of topics: Voice & tone guidelines, brand guidelines, and audiences Have a writer's mindset, eye for detail, and ability to provide an objective feedback Manage multiple work streams, from concept to completion, by anticipating challenges, setting up success measures, and reporting Partnering with company leaders to develop content for companywide all-hands events We’d Also Like to See: A storyteller’s mindset and an entrepreneurial spirit Avid bitcoin and cryptocurrency enthusiast is a must! It's okay if you haven't worked in crypto before, but knowledge about the field is essential. Ability to navigate in a largely unstructured environment – our team is growing, and you’ll wear many hats. You are extremely organized, detail-oriented, and catch all typos or grammatical errors What we offer: Work from home Competitive salary based on NYC comp (regardless of location, benchmarked annually) Token incentives Open Vacation Policy, take the days you need Up to 16 weeks of paid parental leave Your choice of technical setup and equipment Please note that benefits vary by country, the ones shown above are for our full-time U.S.based employees. Benefits information for non-US-based positions will be provided to individuals who interview for those roles. Trust Machines is proud to be an equal opportunity employer and deeply cares about building a diverse team. Trust Machines is committed to building an inclusive environment for people of all backgrounds. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by law. What we offer: Work from home Competitive salary based on NYC comp (regardless of location, benchmarked annually) Token incentives Open Vacation Policy, take the days you need Up to 16 weeks of paid parental leave Your choice of technical setup and equipment Please note that benefits vary by country. The ones shown above are for our full-time U.S.based employees. Benefits information for non-US-based positions will be provided to individuals who interview for those roles. Trust Machines is proud to be an equal opportunity employer and deeply cares about building a diverse team. Trust Machines is committed to building an inclusive environment for people of all backgrounds. We do not discriminate based on race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by law.