Content Lead

Here at MachineFi Lab, we’re building tomorrow’s internet today and powering the new reward economy by creating a fairer / safer / and more rewarding internet of things! MachineFi is a new paradigm that underpins the future Web3 machine economy, where machine resources, services, and intelligence can be monetized/financialized to deliver value, control, and ownership to everyday people and businesses, not centralized corporations. If you’re a maverick, a digital renegade, one of those who say no to the status quo, a person crazy enough to think you can change the world, then MachineFi is for you. We are looking for a candidate who is passionate about content creation, who enthusiastically embraces variety because working at a web3 company means everyday is packed full of change. You will be a master storyteller who possesses an ability to think both creatively and analytically. Your duties will include producing and publishing content, writing, editing and proofreading. You will work closely with the Marketing Lead to formulate content strategies, and you will lead the content team. You will love coming up with new story ideas and you will actively embrace finding new creative and exciting ways of building our online presence. As well as being super creative, you will use analytics in the formulation of a content strategy as you will be continually expected to improve our content (multimedia articles, blog posts, images videos) performance. Content Lead Responsibilities: Manage content across all platforms including: website, community, email and social media. Work with the content writing, graphic design, web development, and social media teams to plan, create, and distribute the best content. Develop a comprehensive content strategy across multiple platforms. Write the most powerful brand content. Manage the content team consisting of writers, graphic designers, videographers, etc. Develop, formulate and update cross-platform content strategies. Run ongoing team brainstorms to continually develop new ideas. Brainstorm new content ideas alongside the larger creative and marketing teams. Significantly increase our following on social media. Provide editorial, creative and technical support to team members. Track web analytics to ascertain content engagement levels. Provide proofreading and editing submissions according to brand guidelines. Implement SEO best practices to ensure all content ranks well and demonstrates an understanding of its target audience. Review analytics and search performance reports to assess the success of content marketing initiatives. Assist with outreach and amplification initiatives to improve the website’s search engine ranking scores. Perform. regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience. Creating and maintaining a streamlined content calendar that keeps the whole team on track. Content Lead Requirements: Bachelor's degree in communications, journalism, English, or related field. 4+ years of agency/web3 experience or experience in a similar role. Proven Managerial Skills and experience. Adept at keyword placement and SEO best practices. Exceptional written and verbal communication skills. Excellent Editing Skills. Highly computer literate… some knowledge of web design, including HTML and CSS. A real creative edge. Proficiency with popular content management systems. Experience with social media management. Creativity and the ability to develop original content. Ability to develop content that provokes engagement. Strong leadership qualities. Ability to be a team player. Location Remote First Job type Full Time About Us Here at MachineFi Lab, we’re building tomorrow’s internet today and powering the new reward economy by creating a fairer / safer / and more rewarding internet. We’re here to challenge the status quo and push society forward. We're shifting control of the internet away from big tech and back into the hands of everyday people around the world. And we’re building this new reality right now, today, as our full stack infrastructure is primed for rapid and accelerated growth. We’re about to fast forward real-world adoption and ignite the $12tn reward economy. From smart homes to wearable to connected vehicles and renewable energy, the IoT is now impacting everyone and everything. And this real-world data (generated by IoT) will change everything for blockchain… We’re building a world where everyday people can own and control their devices as well as the data and value these devices generate, we’re democratizing access to the new machine economy and returning power to the people. Founded by a global team of research scientists and top engineers, these disruptors have a restless thirst for innovation… Building on this, MachineFi Lab has rapidly expanded its team, adding industry-leading talent who were compelled to join the revolution. So, if you’re a maverick, a digital renegade, one of those who say no to the status quo, a person crazy enough to think you can change the world, then MachineFi Lab is for you.