Web3 Marketing Operations & Analytics Manager

Job at Bitwise Asset Management

New York, NY

Full time

We’re looking for an exceptional individual to join our team and take on important responsibilities to help Bitwise scale. You will report to the Head of Marketing Operations and Analytics, playing a key role in enabling the success of Bitwise’s marketing team. What You Will Do You’ll help source, integrate, administer, and optimize Bitwise’s full MarTech stack. You’ll track and report on the performance of integrated marketing campaigns, deploying models and dashboards used in forecasting, CAC, LTV, and ROI measurement. You’ll help implement high-priority marketing initiatives such as lead scoring, account mapping, and attribution models. You will help drive marketing’s data strategy, ensuring that we have the data that we need in the places that we need it to drive marketing objectives. You’ll drive improvements in campaign and website performance by standardizing plans for AB testing and optimization. You will manage our tags, maintain fields, and ensure data consistency across our Web CMS and campaign assets. You’ll govern the usage of web, email, event, and document metadata for optimal engagement scoring. You’ll plan and execute email campaigns with marketing automation capabilities, including dynamic content, subscription types, active lists, and workflows. You will liaise with the dev team and content owners to help the project manage website updates and improvements. Who You Are You have a bachelor’s degree or equivalent. You have 5+ years of combined experience in marketing and analytics roles. You have 2+ years of experience building and maintaining dashboards in a Business Intelligence tools such as Tableau and Google Data Studio and/or in marketing platforms such as Google Analytics and Semrush. You have 1+ years of hands-on admin experience in a marketing automation platform such as HubSpot, Eloqua, or Marketo. You have direct hands-on experience onboarding, administering, and/or optimizing at least three marketing tools other than a MAP. You have first-hand familiarity with how a CRM such as Salesforce or HubSpot is leveraged by marketing and sales organizations. You’re fluent at manipulating data through sorting, filtering, pivoting, grouping, etc. Your basic knowledge of HTML and SQL is a plus. Your first-hand experience with agile project management (sprints, scrums, etc.) is a plus. You have exceptional time management, organization, and self-motivation abilities. Your work ethic is a source of pride. You know how to prioritize tasks and to deliver projects on time. You are team-centric and care deeply about your relationships with the team. Your style is like ours: high-energy, positive, caring, deliberate, self-aware, curious and open-minded, inclined to take ownership to get the best outcome but happy to transfer or share ownership with others. You’re proactive in pursuing what you want, you take pride in your ability to communicate and connect with others, and you’re always looking to improve. You’re up for joining a small, fast-growing firm. You have the willingness and enthusiasm to learn new topics and be flexible in a rapidly evolving company and space. And you’re excited to go all in on crypto. What We Offer Equity compensation as a component of all offers Health insurance, including dental and vision plans Health & dependent care Flexible Spending Account Company funded 401K plan, no matching required Unlimited PTO 10 paid company-wide holidays Pending COVID, office spaces in San Francisco and New York Meals and snacks provided in office Paid company cell phone or monthly stipend Bitwise “Buddy” Program (30 day new hire program) Annual birthday and anniversary gifts Company-wide and team events Bitwise is an equal opportunity employer. We are committed to building a team of people with a variety of backgrounds, perspectives, and skills. It is the policy of Bitwise to ensure equal opportunity. All candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.

Company: Bitwise Asset Management

Website: http://www.bitwiseinvestments.com/

Skills: analystmarketingoperations

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